Design challenge detail
Do you have an artistic, graphic design flair? If so, we would love to receive logo design ideas for our new C.A.T.S project.
Here’s the brief:
The Community Arts Touchstone Scheme is a new provision from The Backstage Centre in Purfleet-on-Thames. The project is looking to provide cultural, creative and artistic activities for our local community from the Thurrock and surrounding communities.
The scheme will feature a series of bespoke specialist workshops, events and activities throughout each year for anyone interested in being involved. Age is not a restriction, there will be something for everyone. The focus will be in the following areas:
Arts & LiTerature
CostUme and Textiles
SceniC and Props
BroadcaSt & Film
Food aNd Drink
If you have an interest in any creative arts, then there will likely be a workshop for you.
To launch this later this year, we are looking for creative, contemporary, simple designs that represent the opportunities from C.A.T.S for our own community.
We would like you to design a logo for our Community Arts Touchstone Scheme. You are encouraged not to be ‘precious’ but to think in a free-ranging, open-minded manner.
What do you have to do?
- Your design will be your own work, although you are encouraged to work collaboratively. Please let us know whether you are submitting an individual or group submission…..that will mean sharing the winning vouchers for the successful submission!
Some information about us and some of our community
- The Backstage Centre is situated on Purfleet-on-Thames’s High House Production Park. It is just 11 miles east of London City Airport, and offers an outstanding space to meet your production rehearsal and training requirements with the National College Creatives Industries Ltd.
- High House Production Park is the result long term collaboration between the Royal Opera House, Creative & Cultural Skills, Acme Studios, Thurrock Council, Arts Council England, together with the departments of Business Innovation and Skills, Communities and Local Government and their agencies.
- The first phase of development of the fourteen-acre site, its heritage buildings and public park, was completed in 2010 with the opening of the Royal Opera House’s Bob and Tamar Manoukian Set Production workshop. This was followed in 2013 by the launch of Creative & Cultural Skills’ Backstage Centre, a world class production, rehearsal and training venue for performance, broadcast and live events.
- Acme Studios opened the High House Artists’ Studios in October 2013, a new building that reflects the latest thinking in creative workspace.
- The Bob and Tamar Manoukian Costume Centre opened on the site in 2015. The Centre is designed to hold costumes for Royal Opera House productions, as well as historic costumes, musical instruments and furniture from the archive collection. The Centre delivers a BA (Hons.) degree course in Costume Construction, in partnership with South Essex College and University of the Arts London.
- In 2011, High House Production Park Ltd transferred from the public sector into the charitable sector and is now led by a Board of Trustees and a small executive team.
- The Thames Estuary Production Corridor is a significant new programme to unite East London, the North Kent Coast and South Essex to create a world-class centre for creative and cultural production: leading global innovation, creating new jobs, developing local talent and supporting the rapid growth of the creative economy.
- Creative Estuary is a consortium of public sector and cultural organisations, working together to support the TEPC. They include the South East Local Enterprise Partnership (SELEP), Kent and Essex County Councils, the Greater London Authority, 11 local authority areas represented by Thames Gateway Kent Partnership and Opportunity South Essex, South East Creative Economy Network (SECEN), University of Kent, University of Essex, Locate in Kent, and cultural organisations Metal, and Cement Fields.
Community Arts Touchstone Scheme:
- Community Art is a creative or artistic activity that is based in a community setting, characterised by interaction or dialogue with the community and often involving a professional artist collaborating with people who may not otherwise engage in the arts. The Touchstone Scheme encourages our community to come together and explore opportunities in the creative world, in a safe and friendly environment.
2. Brand Colour Scheme
As part of your challenge, you are to create a Brand Identity and Image to support your concept. You are required to produce:
- A Brand Identity and Image in a digital format of your choice. This can include designs scanned and submitted.
- A pitch explaining how your concept addresses the Branding profile for the Community Arts Touchstone Scheme as you see it.
- A Colour Scheme for the design.
- Where could you see your design being used?
- Tell us this in a brief statement how your design could be used as the final part of your submission. For example, a logo for a T-Shirt or other branded items.
Who can take part in this challenge?
- This is open to anyone, you do not have to be interested in the arts, although most of us regularly engage with at least one creative genre. Applications from persons under 18 years of age require permission from a responsible adult.
- The challenge allows you to consider what Community Arts represents.
Information, Advice and Guidance
Theatre |Dance |Music |Art |Writing |Crafts |Story Telling |Film |Puppetry |Performance |Costume |Make-Up |Carnival |Effects |Singing |Circus |Heritage |Promenade |Recording |Production |Media |Publishing |Digital |Exercise |Food |Marketing| Sewing | Photography
What Is Brand Identity?
Brand identity is the visible elements of a brand, such as colour, design, and logo, that identify and distinguish the brand in consumers’ minds. Brand identity is distinct from brand image. The former corresponds to the intent behind the branding and the way a company does the following—all to cultivate a certain image in consumers’ minds:
- Chooses its name
- Designs its logo
- Uses colours, shapes, and other visual elements in its products and promotions
Brand image is the actual result of these efforts, successful or unsuccessful.
2. Complete the competition entry form
3. Submit your entry via email to email@example.com – closing date 16th April 2021
4. Winning design announcement – May 2021
What will you receive if you win?
- Graphic Design – winning entry will work with our graphic designer to complete a finished design and supporting brand information
- Amazon Vouchers – the winner will receive amazon vouchers to the value of £200. two runners-up will receive a £50 amazon voucher each.
- Shortlisted designs will be exhibited at The Backstage Centre at a stakeholder Community Arts Touchstone Scheme event between October 2021 and March 2022.
- Winners, runners-up and shortlisted applicants will feature in a publicity campaign to support the C.A.T.S. project at The Backstage Centre on our website and in press releases.
Terms and Conditions:
- Have Fun!
- Be Creative.
- Submissions must be in a digital format and sent to: firstname.lastname@example.org
- One submission per person only please.
- The digital submission of your Design is a legally binding agreement between you as the participant or participants, and the Community Arts Touchstone Scheme (Logo Design Competition 2021), located at The Backstage Centre Ltd, Vellacott Close, Purfleet-on-Thames, Essex RM19 1RJ.
- Design Content can be any digital material including but not limited to artwork, video, image, photographs or other file or item that allows you to submit your entry.
- It is your responsibility to ensure that any design content you provide to The Backstage Centre Ltd is your own Content and/or you have full rights to provide us with your design for use by The Backstage Centre’s Community Arts Touchstone Scheme.
- Intellectual Property rights remain with The Backstage Centre Ltd.
- Winners will be notified by email
- Prizes are not available as a Cash alternative.