• Industry


Supporting innovation, creativity and partnership
in the UK Theatre Industry.

The ABTT Virtual Ideas Platform is open to anyone and everyone with an idea. It has been devised to
recognise and help realise new ways of making theatre work. In 2021, its inaugural and pilot year, the Platform aims to connect your great ideas with practioners, developers, designers and manufacturers who are keen to work with you to realise the potential of your idea and collaborate with you to take it on a journey to a wider audience!

We know when backstage people are faced with a technical challenge, they get inventive and creative, cook
up ideas and find solutions. By its very nature, it is a dynamic working environment in which to invent and develop new and better ways of doing things – in special effects; costume and wardrobe, wigs, make-up and hair, scenery, stage, sound, lighting, automation, audio-visual and any other discipline adopted to make live performance.

The ABTT Virtual Ideas Platform is here to recognise, salute and honour those innovators in our midst.
All entries will be shared with industry leaders and key association figures for appraisal.

The top-rated ideas submitted to the Virtual Ideas Platform will receive membership awards, industry-networking
opportunities and recognition with the top-rated idea in the pilot year receiving seed-funding for early stage

Find our more about applying in the link below!

How Does it Work? – ABTT Innovation

Birth of the platform

All submitted innovations  that pass our assessment process will be uploaded to a secure and restricted access area of the Platform that YOU will manage and control.

How does it work?

The best idea for the year will be awarded initial stage ‘seed funding’ for development and prototyping. This fund is generously donated by supportive ABTT friends and affiliates.

How to Enter

The Platform is OPEN FOR IDEAS up until the 20th AUGUST 2021 – so get them in to us as soon as possible.

The application

Please provide information about your idea using our application form, give it a name/title and provide a brief description.

Find out more about applying in the link below!

How Does it Work? – ABTT Innovation

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